About Us

Our expertise

Gauge + Guide is a full line health insurance agency providing individual, Medicare, group care.

We look at your full financial picture and lifestyle to gauge your needs and guide you through the development of your customized health insurance solutions. With over 60 years of combined experience, we have answers to your healthcare questions.

Your guides to better coverage​

Rick Groeschl

President

Rick has decades of experience in the realm of financial planning and insurance, and understands the importance of making the right decisions in the realm of healthcare, as those choices play a major role in one’s overall life situation. He is deeply committed to forming meaningful relationships with clients and tailors solutions to each client’s unique circumstances. He enjoys spending time with his wife and four children, traveling, hunting, and cheering on the Green Bay Packers.

Cassie Rentmeester

Vice President

Cassie has over 10 years of experience in the insurance industry.  She is passionate about helping her clients feel comfortable, educated and empowered in their circumstances. Cassie also loves spending time with her husband and three children, especially on random road trips to explore new towns, and cheering on the Wisconsin Badgers and Green Bay Packers.

Erica Bates

Lead Insurance Advisor

With over 20 years of experience in the industry, Erica has helped many clients find the coverage that fits them best based on their specific needs.  She serves on the Board of Directors of the Chilton Chamber of Commerce and is involved within her community.  Erica grew up in Chilton, Wisconsin, and now lives there with her three daughters. She enjoys cheering her girls on in their sports year round, camping and attending outdoor concerts.

Sara Bake

Health Insurance Advisor

Sara Bake is a Health Insurance Advisor with over 10 years of experience in the healthcare industry. She is committed to delivering excellent customer service and staying updated with the latest developments in the healthcare field. Sara grew up in the Upper Peninsula of Michigan and now resides in Green Bay with her husband and two children. She enjoys spending time with her family, traveling, and camping.

Make your best choice with Gauge + Guide